Get The Look: Peter Werth’s Cinema Campaign

We’ve had an amazing reaction to our first ever cinema campaign, which aired nationwide at over 800 cinemas, in conjunction with Tom Hardy’s new film, Legend. Thanks for all the incredible comments.

The advert placed emphasis on our knitwear heritage, contemporary working class style, our London N.1 roots and 40 years of delivering relevant, stylish menswear.

You loved the advert, now get the look:
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Our Cropley topcoat is a contemporary take on the three quarter length coats popular with suedeheads and mods during the 1960s and ’70s. The mods wore them to enhance their sharp, clean-cut image as an alternative to the popular fishtail parka or trench coat. Made in London, we styled our version over a fine gauge long-sleeved knitted polo shirt and selvedge edge jeans for a modern take on an iconic look.

Coat: Navy Cropley London Topcoat – £249
Trousers: Indigo Five Pocket Selvedge Jean – £99
Shoes: Black Turnmill Leather & Suede Loafer – £89

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Leather jackets aren’t for everyone, which is why we were keen to put our soft leather Culford bomber jacket under the spotlight in the advert. A certified timeless staple, bomber jackets can be worn with practically anything.

Bomber Jacket: Tan Culford Leather Bomber Jacket – £295
Knitwear: Black Battledean Cut Cotton Roll Neck Jumper – £55
Trousers: Navy Kurt N.1 Cut Flat Fronted Flannel Trousers – £89
Footwear: Black Hardy Heavy Stitch Derby Shoe – £109

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The donkey jacket is a perfect example of working class style crossing over into mainstream fashion. Once a workman’s staple, now a modern-day must-have, we’ve styled our contemporary take on this iconic piece of outerwear with a short sleeved knitted polo shirt and flannel trousers for a gritty layered look.

Donkey Jacket: Navy Bauhaus Cord Donkey Jacket – £179
Top: Red Brooksy Cut Cotton Short Sleeved Polo Shirt – £55
Trousers: Charcoal Kurt N.1 Cut Flat Fronted Flannel Trousers – £89
Footwear: Tobacco Hardy Heavy Stitch Derby Boot – £119